The reputation management definition can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. With the help of Brick Marketing, you can use any of these types of reputation management :
Building - This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business.
Maintenance - Reputation management meant to just keep a company's good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already.
Recovery - If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion.
Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen. This includes many different strategies, which include social media such as:
Blogging - Blogs that are updated every day .
listings -Listing a website in directories using optimized keywords .
Direct reviews - Hiring someone to write good reviews of the company on websites .
Online publicity - Syndicated article writing, links, and banners .
Social networking -Posting pages on MySpace.com and Facebook.
Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fruition.
Online Reputation Management (aka ORM, aka Negative Suppression Service) helps companies eliminate or reduce the damage caused by negative Internet postings that rank highly on searches for their company, brand names or individuals associated with the organization (such as the company president). Removing the offending pages is difficult, but not impossible. There are two main ways to try to remove the negative content:
2) Using Search Engine Optimization (SEO) and Social Media Marketing.
We use a combination of both techniques. For more details on our services please contact us or read on.
Removing Negative Content Legally:
Legal method could be costly. In most cases, the negative postings are left anonymously, so there is no way to prove who posted them. If you feel you know who posted it, you may file a lawsuit against them and try to subpoena records from the website where the listing appears, but most likely the offender would not have used their own internet connection and email address that can be tied back to them. However, even if you get a court order, most often sites such as ripoffreport are immune from removing any content from their websites, as they are considered public forums and the law protects them from being sued or taking removal actions.
Other less expensive methods may help in removing content, such as sending cease & desist letters. Although, EPITECH SOLUTIONS is not a law firm, we are familiar with most legal aspects of reputation management and use an in-house counsel to send cease & desist letters on your behalf. We have been successful in removing negative content in the past by sending removal letters. Each case is different. We urge you to contact us so we can analyze your situation to see if we could help you remove the content legally.
Removing Negative Content via SEO :
The targeted use of Search Engine Optimization (SEO) and Social Media Marketing lets us move such pages down in search engine rankings to the second page or lower, where they will be "buried" and attract less attention. Using proprietary techniques, in some cases we are able to completely drop the negative listings from showing up in Google.
EPITECH SOLUTIONS uses several methods to achieve this goal, including performing SEO on your main page and building several other blogs or mini-sites for your company. Link building will also be a major part of the campaign. Combined, this creates links that will elevate all of your online properties ahead of any negative pages in major search engine results.
Another major portion of the Reputation Management work we do involves Social Media Marketing. We build social media profiles on major social media sites with optimized content. We also provide link building, which pushes these additional sites higher in search engine rankings while dropping offending sites further down.
EPITECH SOLUTIONS provides reputation monitoring services. It provides you with instant or daily alerts as well as weekly reports of all activity around your brand name, whether positive or negative. It will monitor major social media outlets such as Twitter, Facebook, MySpace and LinkedIn in addition to major blogs, forums, online directories and the entire Internet. If any new content is indexed in Google, Yahoo or Bing, it will be found. Some of our tools allow us to find content before it is indexed by major search engines. We will also alert you on any newly registered or dropped domain names with your brand name.
Our reputation monitoring service allows you to have the peace of mind that a professional company is watching over your brand, letting you focus on other crucial elements of your business. We will even provide you with advice and guidelines on what to do when you run into negative feedback about your brand and the best strategies for eliminating the problem.